howdy! DIGIDAY+ MEMBER EXCLUSIVE | | For all the optimism around growing programmatic budgets, ad tech faces some existential questions amidst its move toward a privacy-first world. | |
Sponsored by GeoEdge | | Even reputable publishers still haven't fully eradicated malvertising, x-rated content and sketchy diet pills from their sites. New research sheds light on how publishers are fighting low-quality ads. | |
howdy! DIGIDAY+ MEMBER EXCLUSIVE | | Moving from open access to paid content is undoubtedly the biggest challenge for publishers launching a new paid-for product. | |
Sponsored by Tune | | Influencers are the lifeblood of today's affiliate marketing programs. Marketers need to know how to formulate compelling offers to get them on board, and how to make them true partners once they've been brought into the fold. | |
howdy! Content & Commerce | | Sports publishers and sports betting platforms are wagering that connecting the two sides will lead to a big payoff. | |
Sponsored by FreeWheel | | With programmatic accounting for half of digital video budgets this year, many publishers are piling on a slew of supply-side platform partners. But as many are finding, this approach isn't achieving the right balance between revenue and control. | |
howdy! Global Retail | | In April, Lululemon set a five-year-strategic plan with an aggressive goal for its international business: to quadruple sales generated outside of North America by 2023. | |
howdy! The Programmatic Marketer | | Google has set a date for full roll-out of first-price auctions and reiterated its plan to add a bunch of “transparency” bells and whistles for publishers and ad buyers. However, both publishers and ad buyers still have unanswered questions. |
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