Ad buyers are wary of advertising becoming a casualty of the streaming wars

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An influx of ad-free streamers may limit streaming ad inventory and lead to a surge in ad prices.

December 04, 2019

The streaming wars have begun to unsettle the advertising industry. As Netflix, Disney and WarnerMedia all focus primarily on their ad-free streaming services, ad buyers are wary that their ability to reach large audiences will get caught in the crossfire -- and result in higher costs. Read more below.

An influx of ad-free streamers may limit streaming ad inventory and lead to a surge in ad prices. With more news organizations soliciting donations from their readers, a growing number of them used Giving Tuesday as a peg for their end-of-year appeals. Under CCPA, companies can share personal information with service providers for specified purposes even if a person has requested their data not be sold. The New York Times has developed a new tech tool to determine which articles it promotes on Facebook and Twitter -- without using those platforms' tracking pixels. Other things to know about Digiday Media is hiring. Check out roles in marketing, editorial and events and learn more about joining our team. In performance marketing, one size doesn’t fit all. In an upcoming webinar, learn strategies for aligning all the elements of your pay-per-click ad campaigns across different channels and platforms. Sponsored by Marin Software.

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Ad buyers are wary of advertising becoming a casualty of the streaming wars

An influx of ad-free streamers may limit streaming ad inventory and lead to a surge in ad prices.

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Beyond Ads

Publishers join the Giving Tuesday bandwagon

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Audio Anywhere

The Telegraph expands its daily audio briefings to outlets beyond WhatsApp

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The GDPR Impact

GroupM anticipates slower ad growth in 2020

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Research: 88 percent viewers are still frustrated with OTT streaming quality

According to new global research, OTT viewers are still widely frustrated with issues such as buffering and videos taking too long to start.

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Marketing on Facebook

Advertisers applaud Facebook's publisher whitelists

Advertisers are pleased that Facebook is finally testing out publisher whitelists, but they say there’s still more the platform could do to better address brand safety.

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Subscriptions

Barstool Sports tops 30k paying subscribers

In under a year, the publisher has tripled the its paying subscriber base as it looks to balance audience expansion with non-advertising revenue streams.

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New York Times Style editor Choire Sicha on covering boomers, Gen Z and the generations between

"The job of the section is to upset people. [The] Style desk covers change."

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