The demise of digital publishers like Mic has become a cautionary tale for media that relied too heavily on Facebook, changed strategy too many times, and tried to be everything to everyone.

The more advertisers start to understand those auction mechanics, the more questions they have.

Advertisers buying cable video-on-demand inventory are still being forced to decide between reach and targeting, though that's finally starting to change.

Despite not funneling more money into Twitter, media buyers say the site's ad platform is their favorite to use due to its simplicity and reliability.

On the latest episode of the Digiday podcast, Anne Bologna, chief strategy officer at Hearst-owned agency iCrossing, discusses why consolidation is necessary, how agencies are trying to be everything for clients and more.

Enter the Digiday Content Marketing Awards in categories like Best Experiential Marketing Campaign, Best New Product Launch, Best Email Campaign and more to be recognized as the best in the industry. View the full list of categories, including this year's new additions here.