Ad buyers expect Hulu and YouTube to begin selling ads in their live TV services soon, but the question remains whether ad buyers are ready to buy them.

The Washington Post grew its digital subscribers to more than 1 million last year. Now, it's ramping up efforts to retain them.

"About half the time I feel welcome, and the other half of the time I feel like an outsider." In the latest installment of our Confessions series, a full-time freelancer who works for brands and agencies discusses feeling excluded from companies he works for, a common lack of clarity with brands' projects and more.

Commerce-focused publishers like Clique, Food52 and Goop are increasingly asking their audiences for input when developing products. Here's how.

Reporter Kerry Flynn, formerly of Mashable, is joining Digiday.

In case you missed it: On last week's Starting Out podcast, GE's Linda Boff discusses delivering constructive criticism and her "spidey sense" that helps with hiring.

Programmatic marketing executives from Bayer, SAP, Dell and Brooklinen are speaking at the Digiday Programmatic Marketing Summit to share how they are taking control of their tech stacks. Join us in New Orleans next month and reserve your spot today.

 

Ad buyers expect Hulu, YouTube to start selling ads in their live TV services

Tim Peterson

Hulu and YouTube have kept quiet about when they will start selling ads in their respective live TV services. That's expected to change soon.

The Washington Post offers exclusive benefits in push to retain subscribers

Lucia Moses

The Post now has about 25 people working on retention as it seeks to grow its digital subscriptions, now at 1 million.

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Infographic: Surviving the brand safety crisis

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'It makes no sense to run our media business with one agency': Deutsche Telekom cements its new media strategy

Seb Joseph

Instead of using a standard roster that concentrates spend into fewer agencies to profit from aggregated billing, Deutsche Telekom hired specialists.

How publishers use their audiences to develop products

Max Willens

To grow sales, commerce-focused publishers are asking readers to fill out 100-question surveys and meeting in person with shoppers.

Master mobile measurement to transform customer relationships

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How people-based marketing is driving change across the U.S. advertising industry

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Careers Title
 
April 4, 2018
Paid Social Planner/Buyer
Stripes Agency
Dallas, TX
 
April 2, 2018
Senior Vice President, Digital
Edelman
New York, NY
 
April 2, 2018
Advertising Operations Trafficker
U.S. News & World Report
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
EXTENDED DEADLINE:
April 6, 2018
Glossy Awards
 
April 11 - 13, 2018
Digiday AI Marketing Summit
Santa Barbara, CA
 
EARLY DEADLINE:
April 13, 2018
Digiday Marketing and Advertising Awards Europe
 
 

ALL EVENTS