"What they've failed to do is to convince brands that they are a must-have platform for campaigns." Digiday spoke to 21 ad buyers about their experiences with Snapchat and the challenges and opportunities they see ahead.
More than three-quarters of 18- to 24-year-olds open a paid video service rather than TV to find something to watch. Here are five charts on the state of subscription video.
"A perfect match for our crowd": With the acquisition of the Rough N Rowdy Brawl, a local amateur boxing competition in West Virginia, Barstool Sports plans to launch a live event and pay-per-view business spanning more than 12 live boxing tournaments a year.
Eric Spielman, the chief strategy officer for Chive Media Group, discussed push notifications, membership programs and more in the latest Digiday+ Slack town hall. Here are highlights from the conversation.
We asked top publishers at the Digiday Publishing Summit Europe about Snapchat's monetization potential. Subscribe to Digiday+ to find out what they said.
Check out five new categories in this year's Digiday Publishing Awards, which honor the best global digital publishing innovation by publishers, brands, agencies and technology platforms: Best Branded Content Program, Best Experiential Marketing Campaign, Best Use of Audience Data, Best Paid Subscription Product and Publisher Of The Year. Start your entry in these and many more categories today.
Brand safety never used to be this complicated. For a $5 Starbucks gift card, we want to know how big of an issue brand safety is for you - and what you're doing about it. Sponsored by GumGum.
