Hi John,

There are many factors to consider when building an effective ad targeting strategy, including product type, service offering, historical channel mix and performance, data availability and more.

Because many of these campaign components are rapidly advancing alongside digital and technology, marketers are consistently frustrated with how to best select the right distribution channels and audience attributes for their campaigns. Staying up to date on ad targeting’s fast-changing trends is critical for achieving campaign success.

eMarketer just published its latest report on ad targeting, “Ad Targeting 2018.” Relevant topics covered in the report include cross-device targeting, identity management solutions, the customer journey, and optimizing reach and frequency.

While the full report is only available to eMarketer PRO customers, you can download the Executive Summary by clicking here.

If you’re interested in learning more about ad targeting or how eMarketer PRO could support your team’s digital expertise, please call us at 1-800-405-0844 or just reply! 

Best,

Marketing