Ad dollars stay the course on TikTok, ban or no ban

It's nearly halfway through TikTok's second 75-day ban extension, and marketers are still spending on the platform, according to Digiday research.

Additional coverage:

• Here's our rundown of what Google and the DOJ are proposing for ad tech antitrust remedies.
• Companies can use “retrieval augmented generation” to provide chatbots with up-to-date information while controlling what information is made available to the large language models powering them.
• Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.
• If you were to sum up the first 100 days of Trump’s presidency with one word you’d likely use "uncertain" to do so. And for marketers, well, uncertainty is toxic. Read this week's Digiday+ Marketing Briefing.
• The 4A's is pushing for more inclusivity in its MAIP and Vanguard programs — two of the marketing industry’s cornerstone diversity initiatives.
• Marketers are pushing for more control in their retail media buys, asking for real-time bidding and programmatic pipes to be turned on.
• From sister site, Modern Retail: Retail execs and analysts warn that the U.S. is barreling toward a winter holiday season with potentially fewer products, higher prices and empty shelves due to Trump’s tariff policies.