Until now, consumer brands had to cobble together solutions for marketing, customer service and analytics, leaving their valuable customer data in silos. That’s all changed. With Klaviyo B2C CRM, consumer brands now have unified data and control of the entire customer journey in one place to deliver personalized experiences at scale. That’s why more than 167,000 brands — including Dollar Shave Club, Daily Harvest, and Filson — use Klaviyo to turn first-time buyers into lifelong loyalists.
Hawks executives said they are pleased with the results of the initiative so far, which is why the team is leaning into the collective with this week’s official announcement.
A new survey of nearly 2,000 teens identifies how and why trend-based marketing resonates or backfires. Learn how authenticity, tone and timing impact brand perception among Gen Z and Gen Alpha audiences.
Strategies, platforms and consumer behaviors are constantly evolving, and a playbook that worked a year ago may no longer be relevant today. To move beyond vanity metrics, publishers must shift their focus to deeper analysis.
This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.
The holdco has appointed a global head of AI commerce as it looks to stay competitive. But the position is popping up elsewhere across other holdcos too.
