If allegations that 10 states made in their lawsuit against Google are proven true, it’ll show that Google is effectively colluding with another oligopoly in anti-competitive action and that publishers are being deliberately robbed of valuable revenue. Read more below. Other things to know about | | |
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| | | | | If advertisers and publishers are rattled by the latest allegations against Google then they’re not showing it. The company has allegedly been secretly manipulating the outcome of programmatic auctions for its own benefit, per newly un-redacted court papers filed at the Southern District of New York. And yet there seems to be very little outrage […] | | |
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howdy! | | | | | In the latest in our Confessions series, we spoke to four execs about the trials and tribulations they went through to find out how far Google is willing to go control the flow of online media dollars. | | |
| | | | | There are five myths about DOOH and its effectiveness as an advertising tool. Download this whitepaper to learn how marketing teams are debunking untruths. | | |
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howdy! | | | | | The Future of TV Briefing this week dives into the different considerations agency executives are keeping in mind as they assess today’s changing TV and streaming ad measurement landscape. | | |
| | | | | If publishers and advertisers fail to prevent post-cookies solutions from favoring only the biggest companies, small and mid-size publishers and creators face a crippling future. | | |
howdy! | | | | | Data is more vital to any marketing business than ever before, but privacy regulations are tightening to ensure consumers are protected, making data gathering just that much harder. In the middle of this tug-of-war sits Acxiom. | | |
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| | | | | Take this short survey and tell us how you’re allocating marketing budget for diversity, equity and inclusion initiatives. We’ll send you a $5 Amazon gift card and a copy of the report. | | |
howdy! | | | | | To stay relevant in shopper email inboxes, an AI shopping platform is taking a hyper-personalized approach to email marketing. | | |
howdy! | | | | | In the stampede to figure out the right hybrid-working models, misunderstandings can take root and lead to further headaches. Here is a myth buster. | | |
| | | | | Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. |
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