Other things to know about - There is still time to grab your passes for the Digiday Programmatic Marketing Summit. Join us from May 15-17 in Palm Springs for the chance to connect with execs from Digitas, PMG and many more.
- Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. Sponsored by Bango.
- Increasingly, brands will be fined for their use (or misuse) of data. Understandably, this will cause an industrywide reaction and lead to new conversations. Sponsored by Alliant.
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| Top Stories |  | | Ivy Liu |
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| | | | | Many ad executives have found Amazon’s DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase. | | |
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howdy! | | | | | Riot pushed too hard and too fast in its bid to evolve beyond games, former staffers told Digiday. It took decades of organic growth for Disney to evolve from a cartoon company into its current form; Riot hired talent from companies like Disney and Netflix to help lead a similar evolution, but hoped they could accomplish the task in a matter of years. | | |
| | | | | Register for this virtual event on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities. | | |
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howdy! | | | | | Shared Storage basically serves as a storage locker within people’s browsers that advertisers, publishers and ad tech firms can use to stash information across sites. | | |
| | | | | Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns. | | |
howdy! | | | | | The premium prices for publishers’ first-party data and contextual targeting solutions may be more than buyers are willing to pay for just yet. | | |
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| | | | | Accurate forecasting is critical to investment scenario planning, but these tools must generate insights without relying on outdated models, such as third-party data. | | |
howdy! | | | | | This isn’t your father’s sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases. | | |
howdy! | | | | | Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? | | |
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