Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT.
December 16, 2019

As ad dollars increasingly pour into streaming video, fraudsters are wasting no time in attempting to illicitly siphon off their share of the spoils. Read more below.

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Top Stories
The Programmatic Marketer
Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT.
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Video Anywhere
Now profitable, The Try Guys are looking to triple the company’s branded content revenue next year.
Sponsored by Celtra
In a new guide, learn how marketers are using 'creative management platforms' to streamline workflows and automate content formatting.
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DIGIDAY+ MEMBER EXCLUSIVE
Marketers problems vary by their specific brand and segments but they said that there’s a need to be more open and honest with agencies, to take more control of their data and to be more thoughtful in their communication of brand purpose at the Digiday Brand Summit this week.
Sponsored by PubMatic
Buyers have long struggled to determine which supply-side platforms are bringing quality inventory through their pipes. As a result, many are now consolidating their programmatic supply sources.
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Beyond Ads
Results from testing are then turned into product reviews for Good Housekeeping, which publishes nearly 3,000 reviews each year.
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Sponsored by Keywee
In a new guide, learn how major publishers are using email capture on Facebook to build subscriber lists.
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Life Beyond the Cookie
There are non-direct monetary benefits to moving from a tracking reliant on third-party cookies to universal identifier solutions, like page latency and data leakage.
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Publishers and Google
Google is building Cosmo a brand new tech product that will test whether or not TV streamers can be active on a second screen.
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