| Hi John,
Almost two-thirds (61.4%) of US marketers are working on better and/or faster media mix modeling (MMM), according to an EMARKETER survey conducted with Snap.
Download our analyst report, “Ad Measurement Trends H2 2024,” to discover how the advertising industry is responding to signal loss and privacy regulations. |
|
|
| In the report, you’ll learn: - Why retail media networks are gaining traction with advertisers.
- How advertisers are tackling cross-platform measurement challenges.
- The resurgence of MMM as a key measurement tool.
- Strategies for building a multifaceted measurement stack for 2025.
|
|
|
| Sincerely,
EMARKETER
Compliments of LiveRamp. |
|
|
