Absolut packs quite a lot into its epic new 60-second commercial from BBH London, the kickoff to a global campaign. In fact, it includes pretty much everything going back to the Big Bang, oh, about 14 billion years ago. The spot, directed by Mexican cinematographer Emmanuel Lubezki (who won three straight Oscars for cinematography between...
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Advertising & Agency Daily
September 14, 2017
Your overview of the agency world
A celebration of creativity and equality
By Tim Nudd
Absolut packs quite a lot into its epic new 60-second commercial from BBH London, the kickoff to a global campaign. In fact, it includes pretty much everything going back to the Big Bang, oh, about 14 billion years ago. The spot, directed by Mexican cinematographer Emmanuel Lubezki (who won three straight Oscars for cinematography between...
Read more »
Maya Rudolph, Fred Armisen and more star in the film
By Katie Richards
Adweek Webinar by 4INFO
Tuesday, September 19, 1 PM ET | 10 AM PT
Taking Star Trek, Cheers and Mary Tyler Moore for a spin
By David Gianatasio
Vice's in-house agency launched a followup to the brand's first global campaign
By Erik Oster
An aria like you've never heard
By Angela Natividad
Opera. It's an art that's considered old school and high culture. To truly appreciate it, you have to know a thing or two about classical music, or study up on the story and its history. As such, it's a tough sell for younger audiences. But what sells better than sex? To promote the premiere of...
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