I am the greatest! Apple continues its "Shot on iPhone" campaign with "Selfies on iPhone X," an ode to the self-gratifying art form. The work is spearheaded with spoken word from Muhammad Ali (from the 1963 comedy album "I Am the Greatest"), spouting bombastic phrases like, "I'm going to become champion of the universe!" to...
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January 22, 2018
Brand Marketing Daily
The top trends and topics for marketers
Apple Turns Muhammad Ali’s ‘I Am the Greatest’ Into an Empowerment Manifesto for Selfies
John Malkovich’s Ad for Sunday’s Patriots-Jaguars Game Was a Little Meta Masterpiece
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