Breathing. Everybody does it, but it's especially important for athletes. A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves. The :60 starts out slow, as each person gears up for the task at hand--a sprint, a swim, a dead-lift, a...
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February 14, 2018
Brand Marketing Daily
The top trends and topics for marketers
Athletes Gasp for Oxygen in Nike’s Dramatic Ode to Air
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