No replays. No compromises. No thoughts of next week, or even tomorrow. The only goal: Destroy your rivals at all costs. College football is an all-out clash of clans in Wieden + Kennedy's dramatic debut ad campaign for its newest client, Fox Sports. NCAA football season starts Saturday, Aug. 26, and anthem spot, "Don't Look...
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Brand Marketing Daily
August 10, 2017
The top trends and topics for marketers
Clans clash in NCAA preview spot
By Patrick Coffee
No replays. No compromises. No thoughts of next week, or even tomorrow. The only goal: Destroy your rivals at all costs. College football is an all-out clash of clans in Wieden + Kennedy's dramatic debut ad campaign for its newest client, Fox Sports. NCAA football season starts Saturday, Aug. 26, and anthem spot, "Don't Look...
Read more »
The spot even features a Frank Sinatra classic
By Patrick Coffee
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Just don't look directly at it
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Designers embracing darkness often fail to plan for the real world
By Simon Thorneycroft
When designing a line of products or brands, one strategy is to look for a single color around which to build a visual architectural block. This key design feature helps a brand stand out from the competition as well as on the shelf. Block colors are often neutral in tone - think creams, blues, and,...
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