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| Setting the bar for cryptic storytelling By Tim Nudd Perfume ads, we can agree, are obnoxious and absurd. But when done well, all that self-consciously abstruse storytelling actually adds up to something irresistible. The best example lately is Kenzo's advertising, from the brilliantly odd Spike Jonze piece to this month's baffling yet entertaining Natasha Lyonne follow-up. Our favorite example ever, though, is probably the... Read more » |
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| The business has come a long way, but still has far to go By Patrick Coffee |
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| Promoted Content by IBM Watson Analytics for Social Media | | Uncovering insights to create a competitive advantage |
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| Agencies and marketers need a new way to recruit and retain By Erik Oster |
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| Offering key insights as well as actions organizations can take By Katie Richards |
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| Michael Chapman succeeds Earl Cox, who recently retired By Erik Oster The Martin Agency has appointed a new chief strategy officer from within its own ranks, promoting Michael Chapman to the role. Chapman, who will also get the executive vice president title, had served as senior vice president, managing director, strategic planning for the agency since 2014. He replaces Earl Cox, who recently retired after 31... Read more » |
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