It may seem out of character for Foot Locker to cosign on a music video for a song that isn't really about the brand (and only mentions it once), but the shoe store chain's collaboration with LGP Qua is a savvy move. Qua, an 18-year-old rapper from North Philly who's as socially conscious as he...
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April 23, 2018
Brand Marketing Daily
The top trends and topics for marketers
Foot Locker Made Rapper LGP Qua’s First Professional Video, With a Subtly Perfect Product Tie-In
Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film
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