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Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness Please don't talk about it By Tim Nudd The first rule of breathable underwear is, you don't talk about breathable underwear. The creative team on Fruit of the Loom at CP+B found this out pretty quickly while working on a new assignment for just that product. It was awkward to talk about around the CP+B offices--a circumstance that led fairly directly to the...
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Under Armour Tells Its Women Athletes’ Stories Through Poetry in Artful New Ads Star endorsers are 'Unlike Any' in Droga5 work By Katie Richards Misty Copeland. Natasha Hastings. Jessie Graff. Alison D?sir. Zoe Zhang. They're all athletes. Not female athletes--just athletes. That's a key distinction Under Armour is trying to make in its latest marketing campaign, "Unlike Any," for its women's division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. "Every time a...
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