If you put ketchup on your hot dog, you're not really a Chicagoan. That truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based "Chicago Dog Sauce." The hope is that people there actually would put this...
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Brand Marketing Daily
July 18, 2017
The top trends and topics for marketers
See how it went over with the locals
By Tim Nudd
If you put ketchup on your hot dog, you're not really a Chicagoan. That truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based "Chicago Dog Sauce." The hope is that people there actually would put this...
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Havas Chicago delivers again for the trash bag brand
By Katie Richards
Promoted Content by Oakley
Bringing Oakley Prizm to the VSCO app
Amnesty emphasizes refugees' right to security from war
By Tim Nudd
Storytelling on a historic scale for Chicago's Field Museum
By David Gianatasio
Cheeky takeaways from Nick Dimichino's viral takedown of a troll
By David Griner
Warning to flatulence-themed Twitter trolls out there: Square social media lead Nick Dimichino still has plenty of ammunition after his viral takedown of a critic named "Fart Sandwich." AdFreak reached out to Dimichino to solicit some tips for other brands who might need to stand up to a toxic troll, and, given the fact he...
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