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| Mother London adds to the 'Wonderful Everyday' campaign By Erik Oster Just because you rest for 18 hours a day doesn't mean you're lazy. Agency Mother London is launching an integrated campaign for Ikea across the U.K. and Ireland focused on the living room, titled "Relax Into Greatness," which functions as the latest addition to the larger "Wonderful Everyday" campaign. The debut spot, "Lion," is based... Read more » |
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| YouTube itself tops the list with #MoreThanARefugee By Tim Nudd |
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| Promoted Content by GumGum | | Best practices of a digital marketing pioneer |
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| Jessica Alba fronts next wave of the brand's campaign By Katie Richards |
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| Coop Home Goods gets the Chamber.Media treatment By T.L. Stanley |
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| Athletes set absurd obstacles for themselves in latest from W+K By Tim Nudd "Just Do It" has always been an entreaty to face up to daunting athletic challenges and break through with sheer force of will. But in Nike's new ads, athletes seem fairly undaunted from the start--and intentionally make their workouts more grueling, and "Just Do It" that much harder to accomplish. Four new spots for the... Read more » |
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