KFC's new celebrity colonel isn't a celebrity at all. The fried-chicken chain just picked Christopher Boyer, an unknown actor, to play the part of Colonel Sanders in its latest twist on the campaign from Wieden + Kennedy. Why choose an unknown? Because Boyer is playing the role of the Value Colonel--and KFC says not using...
Not coming through? Click here to view in browser
December 20, 2017
Advertising & Agency Daily
Your overview of the agency world
KFC Picked an Unknown Actor as Its New ‘Celebrity’ Colonel, for a Pretty Clever Reason
Pope Francis Turned to Accenture Interactive to Rebrand the Vatican’s News Operations
Adweek Webinar by Parse.ly
Make Your Content Sing: What Marketers Can Learn from Publishers
Thursday, January 18, 1 PM ET | 10 AM PT
Agency Holiday Cards 2017: The Most Creative Farewells to the Year (Pt. 2)
Adweek’s 25 Most Popular Stories About Agencies in 2017
Why David&Goliath Built a Website That’s 9 Miles Long
Featured Jobs
The Tombras Group
 
Leo Burnett
Troy, Michigan
 
IPG Media Brands
New York, New York
 
BOHAN
Nashville, Tennessee
 
Strategic Search Partners
Houston , Texas
 
You’re subscribed to Adweek’s Advertising & Agency Daily newsletter as newsletter@newslettercollector.com
© 2017 Adweek, LLC  •  825 8th Avenue  •  29th Floor  •  New York, NY 10019
Unsubscribe  •  Update Preferences  •  Terms of Service  •  Privacy Policy
AdChoices Learn more about AdChoices for LiveIntent