KitchenAid appliances help make cooking a joyous, transcendent experience in DigitasLBi's latest campaign for the brand. Tagged "Yours for the Making," and powered by the uplifting gospel number "This Little Light of Mine," ads display the depth and breath of KitchenAid offerings across 25 product categories. (And you thought they just made mixers.) "My kitchen...
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Brand Marketing Daily
August 07, 2017
The top trends and topics for marketers
DigitasLBi shines a little light on the kitchen, and beyond
By David Gianatasio
KitchenAid appliances help make cooking a joyous, transcendent experience in DigitasLBi's latest campaign for the brand. Tagged "Yours for the Making," and powered by the uplifting gospel number "This Little Light of Mine," ads display the depth and breath of KitchenAid offerings across 25 product categories. (And you thought they just made mixers.) "My kitchen...
Read more »
High-tech filtration project seeks more 100,000 more backers
By Gabriel Beltrone
Tech giant embraces social, to a degree
By Tim Nudd
Let's keep this minimalism trend going
By David Griner, Dianna McDougall
'Make beer, not walls'
By Patrick Coffee
Stop us if you've heard this one before: A brand pokes fun at Donald Trump's oft-repeated plan to build a "big, fat, beautiful wall" on the border between the United States and Mexico. Several weeks later, another brand takes a turn exploiting this very low-hanging fruit. Rinse and repeat. Depending on the day of the...
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