"Make the logo bigger!" clients cry. Rarely do they ask to see it disappear. But that's exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and alongside BETC Paris, the brand's doing away with the grinning crocodile on a new line of its polos--to make way for animals that...
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February 28, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts
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