Won't you be my neighbor, Kyrie Irving? How about you, Paul George and Isaiah Thomas? Would you be mine? Could you be mine? Those three big-time ballers, plus seven more NBA stars, pop up around an otherwise typical city neighborhood in CP+B L.A.'s fun launch film for the latest version of NBA 2K, which drops...
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Brand Marketing Daily
September 11, 2017
The top trends and topics for marketers
CP+B L.A. takes its game to the streets
By David Gianatasio
Won't you be my neighbor, Kyrie Irving? How about you, Paul George and Isaiah Thomas? Would you be mine? Could you be mine? Those three big-time ballers, plus seven more NBA stars, pop up around an otherwise typical city neighborhood in CP+B L.A.'s fun launch film for the latest version of NBA 2K, which drops...
Read more »
Diego Scotti on new hires and Verizon's Ad Fellows program, which kicks off today
By Katie Richards
Promoted Content by AdColony
The science of getting the right kind of attention
From a storybook app that helps kids read to a prosthetic that helps amputees swim
By David Gianatasio
A deep dive into the iconic statue and the company it was created for
By Katie Richards
DigitasLBi work earns Adweek’s top honor for creative innovation
By David Gianatasio
In the fall of 2015, Whirlpool launched a pilot program in Fairfield, Calif., and St. Louis that put a whole new spin on the concept of wearables. We're not talking about internet-connected garments. Rather, the technology powering "Care Counts" consisted of conventional washing machines and dryers, donated by the client to initially 17 schools. The...
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