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| Moving work for new equality campaign By Kristina Monllos There's a moment toward the end of Nike's beautiful new 60-second spot for its equality campaign when the camera closes in on the shoulder blades of vogue legend Leiomy Maldonado. For just a second we can see her bones move and that her back is drenched in sweat. It's the kind of shot that's typical... Read more » |
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| Top CMOs have already signed on By Patrick Coffee |
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| Says marketers should 'go deeper' with activism By Kristina Monllos |
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| Ad agency VML riffed on a 169-year-old logo in celebration of pride By Robert Klara |
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| Company has balanced its leadership teams By Kristina Monllos CANNES, France--The ad world isn't doing enough to improve the diversity of marketing teams and that's something that HP CMO Antonio Lucio wants to change. "If I could point at one thing that is getting in the way of real progress in our industry, it's the lack of diversity," said Lucio during a video interview... Read more » |
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| P.J. Pereira on balancing the investment for brand and audience By Tim Nudd CANNES, France--P.J. Pereira, a key architect of today's branded content through Pereira & O'Dell projects like The Beauty Inside five years ago and the Netscout film Lo and Behold this year, was president of the 2017 Entertainment Lions jury here at Cannes. He used the opportunity to espouse, once again, his view that the best... Read more » |
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| Droga5 head of communications strategy on the 'Truth' campaign By Katie Richards CANNES, France--When Donald Trump tweets, subscriptions go up. Colleen Leddy, head of communications strategy at Droga5, and her team knew that to be true. So when the agency began working on the first major branding campaign for The New York Times in a few years and first TV spot for the brand since 2010, it... Read more » |
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| Featured Jobs | | IBISWorld 90025, Los Angeles | | Baltz & Company New York City, New York (US) | | International Fellowship of Christians and Jews Chicago, Illinois | | Integrated Media Solutions Manalapan, NJ 07726 | | Haymarket Media Group New York City, New York | | |
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| BBH's David Webster deconstructs Manila's high-tech marvel By Tim Nudd CANNES, France--Want to see a stunning multiple Cannes Lion-winning piece that took 80,000 total man hours to make? Look no further than BBH Singapore's "Unlimited Stadium" for Nike. The high-tech running track, which popped up over a city block in Manila, Philippines, during last year's Olympic Games, was designed to the exact dimension of a... Read more » |
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| More female directors were featured this year than ever before By Kristina Monllos CANNES, France--Saatchi & Saatchi had more female directors in its Thursday morning New Directors' Showcase at the Cannes Lions festival this year than ever before. But that wasn't good enough for the agency's global chief creative officer, Kate Stanners, who said in her introduction to the show, which is in its 27th year, that she... Read more » |
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| David Kolbusz unpacks his latest Lion winner By Tim Nudd CANNES, France--In a year when Wieden + Kennedy and Nike were courageously attempting to break the two-hour marathon barrier, Droga5 London and Paramount were taking a decidedly more leisurely approach to the 26.2 miles. Actually, it was more like 0.2 miles, says David Kolbusz, chief creative officer of Droga5 London, who sat down with Adweek... Read more » |
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