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| When absurd advertising tropes collide By Tim Nudd Old Spice and Wieden + Kennedy had an amusing hit in 2014 with "Momsong," featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men. The Procter & Gamble brand returns to the mom-son dynamic in a new campaign from W+K for the Wild Collection that pokes fun at teenage boy- and... Read more » |
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| The Big Bang Theory was the biggest recipient on Kantar Media's list By Erik Oster |
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| Intricately choreographed number timed to London Pride By Tim Nudd |
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| Despite its woes, Uber gains ground in YouGov BrandIndex's latest ranking By Robert Klara |
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| Publicis Milan brews up a zany campaign By David Gianatasio Who's up for a non-alcoholic barrel of fun? Publicis Milan rolls out the self-consciously silly humor with zippy spots introducing Heineken 0.0, the brand's first zero-alcohol beer, aimed mainly at markets in Europe plus Russia and Israel. A 60-second TV manifesto that dropped a few weeks ago introduces the tagline "Open to all." A cheeky... Read more » |
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