You find yourself caught up in a bank robbery, face down on the floor, praying for your life as a bunch of animal-masked miscreants blow open the safe. What do you do? Pop a piece of Orbit Gum in your festering gob, that's what. At least then you'll have the confidence that comes from fresh,...
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Brand Marketing Daily
August 23, 2017
The top trends and topics for marketers
From bank robbers to bullies
By David Gianatasio
You find yourself caught up in a bank robbery, face down on the floor, praying for your life as a bunch of animal-masked miscreants blow open the safe. What do you do? Pop a piece of Orbit Gum in your festering gob, that's what. At least then you'll have the confidence that comes from fresh,...
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FCB West is behind the well-choreographed 'Circles'
By Erik Oster
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Marketers: You're not cool
Keepsakes from that place you never leave
By Tim Nudd
The ice cream bar now owned by Unilever is still with us, but why?
By Robert Klara
The snack brand makes a statement about children's eating habits
By Kristina Monllos
Anybody who passed through Times Square this morning likely noticed a giant mound of sugar and an array of children sculpted of the sweetener. Kind, the company that makes the all-natural fruit and nut bar, is behind the stunt. To make a statement about the amount of sugar children consume, Kind put 45,485 pounds of...
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Here’s why they’re not paying attention to you
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