If a 150-million-year-old Brachiosaurus could talk, what would it say? You can find out at Chicago's Field Museum of Natural History, where many of the exhibits will soon tell their own stories using local voices, thanks to an initiative from local museum advertising specialist Leo Burnett. The agency wrote more than 100 short scripts, each...
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Brand Marketing Daily
July 17, 2017
The top trends and topics for marketers
Storytelling on a historic scale for Chicago's Field Museum
By David Gianatasio
If a 150-million-year-old Brachiosaurus could talk, what would it say? You can find out at Chicago's Field Museum of Natural History, where many of the exhibits will soon tell their own stories using local voices, thanks to an initiative from local museum advertising specialist Leo Burnett. The agency wrote more than 100 short scripts, each...
Read more »
Inside the shoot for 'Listen, Drive, Surprise!’
By Kristina Monllos
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R/GA Chicago helps the brand champion female artists
By Katie Richards
Jessica Alba fronts next wave of the brand's campaign
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Mother London adds to the 'Wonderful Everyday' campaign
By Erik Oster
Just because you rest for 18 hours a day doesn't mean you're lazy. Agency Mother London is launching an integrated campaign for Ikea across the U.K. and Ireland focused on the living room, titled "Relax Into Greatness," which functions as the latest addition to the larger "Wonderful Everyday" campaign. The debut spot, "Lion," is based...
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