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| Functional fun from BBDO By David Gianatasio Pedigree adopts Facebook's masks feature to help shelter dogs find homes in this mobile campaign, part of the Mars-owned pet-food brand's "Feed the Good" initiative. Developed by BBDO New York, the "Adoptable Mask" push supports National Adopt a Shelter Dog Month and boasts pooch-face camera-effect overlays for users to fetch and share. Of course, Pedigree... Read more » |
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| Upstairs Amy will be available on YouTube this fall By Sami Main |
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| Agencies might feel the pressure as P&G looks for faster ways to grow By Kristina Monllos |
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| Because it shouldn't (only) be about economics By Angela Natividad |
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| Another PR avenue for Kickstarter darling Filippo Loreti By Tim Nudd Brands born on Kickstarter already know a little bit about gaming the system. And now, one of the most popular recent Kickstarter brands, watch maker Filippo Loreti, has found another unconventional path to PR--in the form of a gigantic personal apology. Almost 18,000 backers gave Filippo Loreti some 5.7 million euros (about $6.7 million) to... Read more » |
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