Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle...
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February 16, 2018
Brand Marketing Daily
The top trends and topics for marketers
Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later
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