Mother's Day falls a little later in Argentina than for the rest of us. This year it was on Oct. 15. To celebrate it, Philips and agency Wunderman Buenos Aires came up with an inspired idea: "Energ?a de madre," or "Mother's Energy." How does Mom find all the strength to do what she does? She's...
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Morning Digest
October 25, 2017
What marketers need to know today
A practical use for the power of love
By Angela Natividad
Mother's Day falls a little later in Argentina than for the rest of us. This year it was on Oct. 15. To celebrate it, Philips and agency Wunderman Buenos Aires came up with an inspired idea: "Energ?a de madre," or "Mother's Energy." How does Mom find all the strength to do what she does? She's...
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Activation promotes new 1933 Repeal Reserve Amber Lager
By Erik Oster
Promoted Content by Twitter for Business
Comes days after legislation was introduced
By Marty Swant
Yard brought the retired superstar overseas for its new campaign
By Erik Oster
barrettSF pitches Toto's Washlet
By T.L. Stanley
Fun fact: In Japanese, there's no euphemism for the word butt. That's according to Toto, the world's largest manufacturer of bathroom fixtures and fittings. They're based in Kitakyushu, so the folks there should know. Fortunately for barrettSF, the ad agency working with Toto in the U.S., there are about a zillion ways to refer to...
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