In Leo Burnett's first TV ad for Serta, we meet Rick Blomquist, a dude who likes to take life easy. Very easy. He starts his day with a comfortable breakfast of oatmeal and hard-boiled eggs, then drives to his cushy job at a slipper factory in a car tricked out with wooly seats and fleeced-line...
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February 20, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Why Your Mobile Marketing Strategy Needs An Upgrade
The pivot from smartphones to connected devices requires greater human-centricity
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