Do millennials ever sleep? Aren't they awake 24/7, constantly doing rad things and making the world better place? Well, they probably need to catch some Zs every now and then. So, Sleep Number targets this young-adult cohort in a cross-platform campaign developed by Peterson Milla Hooks. Ads introduce the "It" bed, a mattress system where...
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Brand Marketing Daily
August 03, 2017
The top trends and topics for marketers
PMH introduces Sleep Number's 'It' bed
By David Gianatasio
Do millennials ever sleep? Aren't they awake 24/7, constantly doing rad things and making the world better place? Well, they probably need to catch some Zs every now and then. So, Sleep Number targets this young-adult cohort in a cross-platform campaign developed by Peterson Milla Hooks. Ads introduce the "It" bed, a mattress system where...
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She'll also have a new Q&A show on Snapchat
By Kristina Monllos
Promoted Content by AppNexus
Ten years in, it’s time to clean up RTB
BBR Saatchi & Saatchi's hidden freebie
By Tim Nudd
Our chat with Biscuit Filmworks' newest director
By Tim Nudd
Richard Vevers on gaining support through positive messaging
By Kristina Monllos
Richard Vevers worked in agencies for 10 years--shops in London and Australia including Proximity, Publicis and IMP--before he'd had enough. He left to become an underwater photographer and shortly thereafter ended up founding a not-for-profit organization called The Ocean Agency. Vevers stars in a new documentary, Chasing Coral, which won the Sundance Audience Award for...
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