After 20 years of commercial silence in South Africa, salt brand Cerebos gives us "Snow"--a story whose subject might surprise you, given the location. That is, unless you were once a kid who grew up in a place where snow exists only as a charming concept, and not something to shovel. The FCB Durban spot,...
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Brand Marketing Daily
August 17, 2017
The top trends and topics for marketers
Let it snow iodine
By Angela Natividad
After 20 years of commercial silence in South Africa, salt brand Cerebos gives us "Snow"--a story whose subject might surprise you, given the location. That is, unless you were once a kid who grew up in a place where snow exists only as a charming concept, and not something to shovel. The FCB Durban spot,...
Read more »
They have incredible buying power
By Aneya Fernando
Promoted Content by Media Radar
Why publishers are embracing this mobile format
A good luck charm for football season
By Katie Richards
Campbell, 3M, Johnson & Johnson condemned his Charlottesville response
By Kristina Monllos
Crazy, fun stuff for Kwiff
By Kristina Monllos
You wouldn't think that a 50-second ad for a sports betting app could be both a dark, comical tribute to parenthood that also gets across the feeling of using said betting app, but Droga5 in London accomplishes all that and more. The spot features a narrative about a father seeing the birth of his son--who...
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