How do you reach a broad cross-section of potential police recruits? With an entertaining video that features a broad cross-section of police spokespeople. Ogilvy did just that for New Zealand Police, and saw a surge of surge of new applicants. The point of the campaign was to attract more diversity to the New Zealand Police...
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December 08, 2017
Brand Marketing Daily
The top trends and topics for marketers
See the Unusual New Zealand Police Ad That Boosted Recruitment Inquiries by 600%
Pantone’s 2018 Color of the Year Is Ultra Violet, Meant to Evoke Artistic Expression and the Cosmos
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