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| Star endorsers are 'Unlike Any' in Droga5 work By Katie Richards Misty Copeland. Natasha Hastings. Jessie Graff. Alison D?sir. Zoe Zhang. They're all athletes. Not female athletes--just athletes. That's a key distinction Under Armour is trying to make in its latest marketing campaign, "Unlike Any," for its women's division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. "Every time a... Read more » |
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| Sony Pictures was the top spender on Kantar Media's list last week By Erik Oster |
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| Adweek Webinar by Merkle | | Thursday, July 20, 1 PM ET | 10 AM PT |
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| Open dialogue fuels trust-based marketing relationships By James Cooper |
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| Speaking in a shared voice engenders credibility with consumers By James Cooper |
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| FCB melds don't-text-and-drive approaches By Roo Ciambriello The ongoing "It Can Wait" campaign highlights the dangers of texting and driving, and the various executions have been notably and appropriately well-known for being shocking and heart-wrenching. But the latest spot, from FCB Cape Town, starts unexpectedly and comically. It begins with a montage of amusing and fairly benign clips of gaffes made while... Read more » |
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