Eat your heart out, Matchbox! Volvo sets the first-ever Guinness World Record for "Largest Unboxing" in grand style as big-rig enthusiast Joel Jovine, age 3, reveals the nameplate's latest VNL 760 tractor trailer by opening a colossal toy-truck container. Swedish agency Forsman & Bodenfors, whose "Live Test Series" for the client included the "Epic Split"...
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Brand Marketing Daily
July 11, 2017
The top trends and topics for marketers
A prize package from Forsman & Bodenfors
By David Gianatasio
Eat your heart out, Matchbox! Volvo sets the first-ever Guinness World Record for "Largest Unboxing" in grand style as big-rig enthusiast Joel Jovine, age 3, reveals the nameplate's latest VNL 760 tractor trailer by opening a colossal toy-truck container. Swedish agency Forsman & Bodenfors, whose "Live Test Series" for the client included the "Epic Split"...
Read more »
Work from 72andSunny shows breadth of answers
By Lauren Johnson
When a gesture fills in the blanks
By Angela Natividad
Matthew Bull picks his three favorite ads
By Tim Nudd
Nothing beats Albany in summer
By David Gianatasio
The perfect family vacation destination? Albany, N.Y., where else? JetBlue quizzes youngsters between the ages of 4 and 8 about summer getaways in this charming effort from MullenLowe. And guess what? Kids say the darnedest things! One tyke suggests visiting Albany, "because it's the capital of famous New York," while another picks Barbados for hunting...
Read more »
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