Marketers are all about the short horror film this Halloween. Fox and Mars rolled out their great two-minute "Bite Size Horror" films a few weeks ago, and Hulu went even longer with its "Huluween" shorts. Now, it's Xfinity's turn. The Comcast cable brand just unveiled its own five-minute horror short, titled "The Neighborhood," developed by...
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Brand Marketing Daily
October 27, 2017
The top trends and topics for marketers
With major cameos from its home security product
By Tim Nudd
Marketers are all about the short horror film this Halloween. Fox and Mars rolled out their great two-minute "Bite Size Horror" films a few weeks ago, and Hulu went even longer with its "Huluween" shorts. Now, it's Xfinity's turn. The Comcast cable brand just unveiled its own five-minute horror short, titled "The Neighborhood," developed by...
Read more »
She takes a position on the company's board of directors
By Katie Richards
Promoted Content by OpenX
No more excuses
The brand's CMO weighs in on why authentic partnerships are key
By Katie Richards
Insurer doubles down on 'Parentamorphosis'
By Tim Nudd
Tough work in more ways than one
By Angela Natividad
I've had a garbage couple of weeks since the Harvey Weinstein news broke. The revelations. The conversations about the revelations. Then the hashtags: First #balancetonporc in France, then #metoo. Then the conversations about the hashtags. Then the inevitable questions: Could all the "me toos" be real? Why didn't any woman stand up sooner? Can't anyone...
Read more »
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