Ad spending on TikTok defies advertising slowdown Even as marketers continue to scrape dollars back wherever they can, they can't stop pouring money into TikTok. Additional coverage: - As the Twitter fallout continues, marketers start exploring alternative channels. But many aren't sold just yet.
- Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are top buys. CEO Aleen Dreksler and CRO David Spiegel discussed this on the latest Digiday Podcast episode.
- Marketers and agency execs say that the importance of the Super Bowl remains high as it is one of the few events where consumers are tuning in live and actually paying attention to the ads. More on how marketers will spend on the big game in this Digiday+ Marketing Briefing.
- In a new report, Digiday+ Research surveyed 388 industry professionals to uncover how they're currently using blockchain technologies and how they plan to incorporate blockchain in the future.
ICYMI: From our winter break archives - All in the family? Here’s what it's like to work with your siblings in the same industry; in some cases — the same company.
- Digiday spoke with six marketers to get their New Year's goals and what they'll be focused on next year.
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| Top Stories |  | | Ivy Liu |
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| | | | | Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. | | |
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howdy! | | | | | As the Twitter fallout continues, marketers start exploring alternative channels. But many aren’t sold just yet. | | |
| | | | | Brands are increasingly using clean room technologies to prepare for the final deprecation of third-party cookies. | | |
| Advertisement |  | | |
howdy! | | | | | Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are top buys. | | |
| | | | | Given the increasingly complex customer journey, marketers are optimizing ads for time-in-view and other attention metrics. | | |
howdy! | | | | | The price increase at a time when many marketers are pulling back on ad spending given economic uncertainty will have marketers looking to get as much bang for their buck as possible with the game to justify the investment, according to marketers and agency execs. | | |
| Advertisement |  | | |
| | | | | Although third-party cookie deprecation is on the horizon, many advertisers and publishers are still searching for first-party data solutions. | | |
howdy! | | | | | For this report, Digiday+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate blockchain in the future. | | |
howdy! | | | | | No one platform could replace Twitter. But Digiday has found six other platforms that might help fill that hole. | | |
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