Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The survivor’s guide for ad tech and mar tech entrepreneurs. | | |
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howdy! | | | | | It’s only a month into Q4, but media execs are already declaring that it “sucks.” | | |
| | | | | Automation solutions are transforming ad ops by making common pain points like make-goods obsolete and enabling companies to scale workflows. | | |
| Advertisement |  | | |
howdy! | | | | | German firm 4screen is working to get into carmakers through their interactive in-car screens in order to dominate the still-small in-car advertising space | | |
| | | | | Brands and agencies often struggle to fully align on what constitutes analytics, frequently resulting in an overlap of analysis on both sides. | | |
howdy! | | | | | As influencer marketing grows up, new terminology becomes standardized. | | |
| Advertisement |  | | |
| | | | | As the advertising industry leans further into its privacy-centric future, contextual targeting is undergoing a renaissance. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how ad-tech firms and ad agencies are prepping for a year of political spending on CTV, which top revenue sources publishers say they rely on in 2023, and how Uber is changing its TikTok strategy, as seen in recent data from Digiday+ Research. | | |
howdy! | | | | | Figuring out how a company tackles corporate social responsibility means a lot to Gen Z, and it might even be at the top of this generation’s checklist. | | |
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