After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide. Additional coverage: Other things to know about - Join us at the Digiday Publishing Summit in Miami, from September 23-25 to connect and hear insights from leaders at Disney Advertising, Axios and more. Prices increase after August 12.
- As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters. Sponsored by Seedtag.
- Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. Sponsored by Blockboard.
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| Top Stories |  | | Ivy Liu |
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| | | | | After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide. | | |
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howdy! | | | | | Creators are incorporating generative AI tools into their video workflows. But they’re taking care to avoid AI overtaking their videos. | | |
| | | | | While past election cycles have shown that misinformation, fake news and ad fraud are prevalent, brands and agencies can play influential roles in the voter experience — providing authentic information to voters on behalf of their candidates. They’re working to safeguard their media buys, mitigating reputational risks and maximizing ROI. | | |
howdy! | | | | | Separate sources claim PE firm Court Square will help fund such a deal as sector-wide consolidation continues. | | |
| | | | | While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment. | | |
howdy! | | | | | For marketers and media buyers, the expectation is that even if Google isn’t the one actively doing the crumbling that the crumble will still happen. | | |
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| | | | | Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didn’t, forming the basis for future campaign planning. | | |
howdy! | | | | | On the latest episode of the Digiday Podcast, Cascisa discusses the different strategies that brand marketers should be putting to the test now, prior to Google firming up its proposed cookie deprecation plan, including clean rooms, data collaboration and ID bridging. | | |
howdy! | | | | | Digiday contacted 11 leading executives and creators in the gaming space to get a sense of what they’ve had the most fun playing in 2024. Here are their answers. | | |
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