Marketers are attempting to take back control of their online advertising operations facing growing challenges, including increasing pressure from procurement departments requiring them to demonstrate just how their ad dollars are generating new business. As brands continue to migrate their media spend from offline to online channels, marketers are turning that spotlight on ad tech. Read more below. From our sister site, WorkLife: Other things to know about - Join us in Palm Springs May 4-6 at the Digiday Programmatic Marketing Summit for a deep dive into the rapidly changing programmatic marketing landscape and hear from execs at Direct Agents, Publicis Imagine, and Quigley-Simpson.
- Brands, we want to know: How much of a priority is social commerce within your e-commerce strategy? And how are you shifting internal resources and external partnerships to improve your social commerce and fulfillment strategy? Take this survey and we’ll send you a $5 Amazon gift card. Sponsored by Flowspace.
- Until recently, on-device advertising was a channel underutilized by most UA marketers. Leveraging a channel that reaches consumers from unboxing to daily moments is a crucial step for all app advertisers. Sponsored by AdColony.
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers hope to solve the ‘mind-numbing complexity’ of ad tech but transparency is a tough nut to crack. | | |
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howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber looks at the top trends that publishers’ have experienced since the start of 2022 and what they signal for the rest of the year. | | |
| | | | | Advertisers are prioritizing the creative refresh to combat ad fatigue and drive CTV campaign performance. This guide explores how teams are refining the practice in 2022. | | |
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howdy! | | | | | When the going gets tough for programmatic advertisers, their dollars tend to move towards places they trust. | | |
| | | | | Agencies: How are you approaching data-backed personalization post-cookie? Take this survey and we’ll send you a $5 Amazon gift card. | | |
howdy! | | | | | Morning Brew, Industry Dive and Future plc are opening new spaces in preparation for employees’ (voluntary) return to the office this year. | | |
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| | | | | Based on a survey of nearly 90 brands and agencies, this new report highlights diversity efforts within media companies and their various partners. | | |
howdy! | | | | | The media consultancy concludes that the industry has reached a point of “integration” in its push to transform due to dramatically changing consumer behavior | | |
howdy! | | | | | The move to be an early adopter in metaverse marketing follows recent efforts by American Eagle to get in front of Gen-Z gamers and tech aficionados. | | |
| | | | | Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. |
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