B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success.
Musicians and music rights holders are gradually realizing that they are leaving money on the table by not engaging more actively with audiences inside metaverse platforms. For many users of platforms such as Fortnite and Roblox, virtual worlds are one of the main ways they discover new music.
Walmart and Target specifically are gaining ground among the marketers investing in retail media advertising, according to a recent Digiday+ Research survey of brand, retailer and agency professionals.
Brands that fail to allow their ads to wear in are unnecessarily investing budget in creating new ads when they could rely on proven winners that will connect with consumers.
