On the surface, made-for-advertising sites don't sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause? It turns out, a lot. Additional coverage: - This week's Digiday+ Future of TV Briefing looks at how this year's upfront negotiations are shaking out and how the writers' and actors' strikes could further reshape the market.
- For the latest edition of our Confessions series, in which we exchange anonymity for candor, Digiday spoke to an expert publicist who has managed PR for several prominent esports organizations.
- We're getting closer to the actual beginning of the end of the third-party cookie, but marketers aren't as worried about targeting and measuring ads in the post-cookie world as you might think — especially in the case of brands.
- With back-to-school season starting in September, JanSport has taken the initiative to target Gen Z students before the shopping period kicks off to get a jump on their competitors.
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| | | | | On the surface, MFAs don’t sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause? It turns out, a lot. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how this year’s upfront negotiations are shaking out and how the writers’ and actors’ strikes could further reshape the market. | | |
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| | | | | Advertisers are prioritizing diverse audience outreach and partnering with diverse-owned businesses to make meaningful consumer connections. | | |
howdy! | | | | | The last two years have not been so kind to the esports industry. Investors have grown skeptical of esports organizations’ ability to generate a profit; esports executives and influencers alike have mired themselves in scandals; and marketers have increasingly questioned the space’s brand safety, leading some advertisers to pull away from the space. For the latest edition of our Confessions series, in which we exchange anonymity for candor, Digiday spoke to an expert publicist who has managed PR for several prominent esports organizations. | | |
| | | | | According to a recent study, in-store retail media offers access to audiences an average of 70% larger than digital audiences. | | |
howdy! | | | | | We’re getting closer to the actual beginning of the end of the third-party cookie, but marketers aren’t as worried about targeting and measuring ads in the post-cookie world as you might think — especially in the case of brands. | | |
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| | | | | As cookies disappear and users opt out of sharing their data, companies are strategizing ways to monetize their audience portfolios while respecting their data choices. | | |
howdy! | | | | | With back-to-school season starting in September, JanSport has taken the initiative to target Gen Z students before the shopping period kicks off to get a jump on their competitors | | |
howdy! | | | | | Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram now has yet another government poking at its privacy practices. | | |
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