Google will restrict the sharing of contextual data within online ad auctions, and ad tech execs are questioning the online ad giant’s intentions.
November 19, 2019

Google announced last week that it will strip contextual content categories from the bid requests it sends to buyers via Google Ad Manager beginning February, which left some online advertising execs scratching their heads. Google billed the change as “additional steps to safeguard user privacy,” but advertisers will still be able to access data like city-level location, website URL, app names or app IDs. Read more below.

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