Hi there,

Happy short week.

SSPs and DSPs hammer out deal terms that ultimately lead to privacy issues, as my colleague Andrew Blustein wrote. Read his full explainer here.

In cased you missed it, here are popular stories from our desk last week:

• Reddit’s Cheeky Marketing Campaign Encourages Users to Vote
• Pinterest Hires Tyi McCray as Diversity Chief
• Apple Will Delay Rollout of Part of iOS 14, a Relief to App Developers
• Verizon Media Bolsters Addressable TV Offering With Expanded Dish Deal
• Meet the Major Players in Google’s Antitrust Battle

Fun Fact: This whisky brand will donate $1 to local venues each time someone plays If You Want Me to Stay.

Need a break? Consider what psychedelic drugs could do to treat depression, among other disorders.

Please consider sending any news tips to sara.jerde@adweek.com. Thanks for reading and see you here tomorrow!

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This year's election cycle will see a shift in spending priorities.

It's the latest step toward maturation for the platform.

The film is available to view for $30.

Missed the NFL? Well it's all coming back to you now.