A cookieless future looks even more complicated. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
May 5, 2020
By Sara Jerde
 
 
Presented by
Integral Ad Science
 
 
 
Ad Tech Is Undergoing an Identity Crisis That's Been Worsened by the Pandemic
 

The industry was already in flux preparing for a cookieless landscape, but then the pandemic hit and left ad tech companies with a smaller workforce to try and figure out what the future looks like.

In other news, supply-side platforms are taking extra precautions to assure publishers they'll be paid, Dow Jones will soon have a new CEO and actor Ryan Reynolds (and now mobile service owner) made a commercial that some say is funny.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
Almar Latour Is Named Dow Jones' New CEO
 

He was previously publisher and evp of Barron's Group.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SSPs Are Taking Extra Steps to Assure Publishers They'll Get Paid
 

Media owners want to avoid the impact of another sudden DSP bust, just as ad spend is plummeting.

 
 
 
 
 
Revamped Yelp for Business Interface Debuts
 

New features for pages were added with Covid-19 in mind.

 
 
 
 
 
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How Brands Will Need to Rethink Holiday Planning as They Navigate the New Abnormal
 
 
 
 
 
 
Ryan Reynolds' New Mint Mobile Ad Is Packed With Self-Mocking Jokes and Easter Eggs
 

Ryan Reynolds bought the budget carrier in November.

 
 
 
 
 
 
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