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| Top Stories |  | | Ivy Liu |
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| | | | | AdTheorent’s exit augurs further ad tech exits from the public markets. | | |
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howdy! | | | | | Over the past 12 months, game publishers have made it clear that they are looking to divest from esports. Instead, they’re partnering with third-party vendors to run their leagues. | | |
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| | | | | Join this virtual event on April 10 at 1 p.m. ET to learn how non-endemic brands are gaining an edge by tapping into the spaces gamers frequent, such as publications and events. | | |
howdy! | | | | | Publishers are looking at the other opportunities that gen AI pose to get the sales done quicker. | | |
| | | | | Publishers’ carbon footprint data and subsequent reduction will be critical for advertisers and others in the value chain to achieve net zero. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how the rapid growth of retail media networks is making it hard for marketers to decide where to spend, how agency spending on TikTok has dropped sharply in recent months and how Amazon is hoping more marketers will hop on board with its DSP, as seen in recent data from Digiday+ Research. | | |
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| | | | | Accurate forecasting is critical to investment scenario planning, but these tools must generate insights without relying on outdated models, such as third-party data. | | |
howdy! | | | | | It’s part of Mod Op’s aggressive acquisition strategy over the past year, with an aim to boost its creative and tech capabilities. | | |
howdy! | | | | | The loss of third-party cookies continues to push marketers, like Scotts Miracle-Gro, to pursue retail marketing networks. | | |
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