Other things to know about | | |
|
| Top Stories |  |
|
| | | | | With companies diverting resources to adapt to the sandbox, there’s less room for innovation within their own technologies. | | |
|
howdy! | | | | | OpenAI’s custom GPTs and GPT Store could proffer a potential new platform for publishers to drive referral traffic. | | |
| | | | | In the privacy era, finding the right audience is a persistent challenge for advertisers — but it’s only half the battle. If an ideal consumer ignores an ad, the result is the same as putting an ad in front of the wrong person entirely: wasted ad spending. | | |
| Advertisement |  | | |
howdy! | | | | | As the fallout from Google continues, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads. | | |
| | | | | After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions. | | |
howdy! | | | | | With the influencer marketing business getting more competitive, agencies are testing trends from AI avatars to social commerce in order to find new ways to grow. | | |
| Advertisement |  | | |
| | | | | Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. | | |
howdy! | | | | | Between Meta’s two platforms, Instagram is the clear winner when it comes to marketing spend — and that’s because it drives conversions and branding in a big way. | | |
howdy! | | | | | Legal pressure on AI companies illustrates the myriad challenges for companies that want to use or build generative AI tools. | | |
|
